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DJI AIR3s
Commissioned by DJI for the launch of the Air 3S, this campaign film was led by Flo from concept to final delivery. With Kazuma Ban as protagonist and Kai Watanabe as DOP, the video explores the tension between grounded reality and the dream of flight. Shot across multiple landscapes in Japan and delivered in both YouTube and Instagram formats, the project highlights the Air 3S’s image quality, dual-lens versatility, and advanced tracking capabilities in real-world environments. From sunrise runs to underwater transitions, the film demonstrates what it means to chase something impossible — and realize it midair.
The creative direction was rooted in contrast — between the visible and invisible, the grounded and the airborne, the struggle and the breakthrough. Rather than creating a technical showcase, the aim was to turn the Air 3S into a metaphor: for freedom, for potential, for flight as self-realization. Every scene was shaped by elemental storytelling — earth, wind, water, fire — culminating in a final sequence that transitions from submerged silence to golden hour sky. The result is a film that speaks emotionally first, technically second — designed to resonate, not just demonstrate.