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CHANIDA
A cinematic brand film directed and produced by Flo for Chanida — a wellness brand bridging nature and design. Shot across forests, urban streets, and curated interiors, the film follows model Okome Sayuri as she moves between solitude and chaos, stillness and rhythm. Through seamless match cuts, elegant choreography, and cinematic transitions, the piece positions Chanida’s diffuser and candle not just as products, but as sensory anchors that restore calm in modern life. Delivered in both long-form and short-form versions.
This project was designed to blur boundaries — between nature and home, motion and silence. Rather than framing Chanida as a lifestyle brand, we built a narrative that made its purpose felt: to restore presence. The creative direction focused on transition — in both space and emotion — using breath, movement, and mist as metaphors for grounding. From visual tone to sound design, every choice was intentional. The result is a story told through stillness and contrast — where even the air feels directed.