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HELLO@IMAGERON.COM+91 98241 43697

NBA BEAT S2

Client
NBA BEAT S2
Expertise
Documentary - Longform Campaign
date
August 26, 2024
About project

NBA BEAT Season 2 is a 12-episode original series directed by Hiro (Flo), capturing the rhythm, emotion, and cultural pulse of basketball in Japan. Each episode moves beyond the game — blending music, movement, and story into a visual language that resonates with both players and fans. From the courts of Tokyo to behind-the-scenes moments, the series was crafted with a cinematic approach that highlights the soul of the sport. Released through NBA platforms, the full season stands as a contemporary tribute to the game’s deeper beat.

Vision Behind the Work

This series wasn’t about coverage — it was about connection. Across 12 episodes, I set out to frame basketball not just as a sport, but as a culture. Through handheld visuals, layered sound design, and music-driven pacing, NBA BEAT became a rhythm of its own — one that mirrors how players move, think, and feel. Every cut, sound, and shot was built to carry energy. Not to shout — but to resonate. This was a series meant to be felt as much as seen.

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